GTM Buddy helps sellers find sales materials, do AI role-plays, and set up collaborative digital sales rooms, but it’s not a perfect sales enablement tool.
Some users say the large number of features makes the platform hard to navigate, while others point out that tools like search filters and the Chrome extension don’t always work as expected, slowing reps down when speed matters most.
Here’s an example:
If you’re having trouble using GTM Buddy—or you just want to see what else is out there—we’ve rounded up the best GTM Buddy alternatives, with options for different budgets, team sizes, and needs.
They are:
- ϳԹ - The GTM Buddy alternative that unifies content and delivers it in-workflow
- Highspot - Sales enablement for large, fast-moving teams
- Paperflite - Lightweight, AI-powered sales content management
- SalesHood - AI-powered enablement for faster, repeatable revenue
- WorkRamp - LMS-style enablement for sales teams
- Continu - Personalized training for teams and customers
- Allego - Sales enablement for hybrid sales teams
- Dock - Digital sales rooms for faster, smoother deal cycles
- Mindtickle - AI-powered sales readiness for high-performing teams
- Content Camel - Centralized sales & marketing content at your team’s fingertips
- Seismic - AI-powered enablement for enterprise teams
- Showpad - Live visual selling for sales teams that sell physical products
- Bigtincan - On-the-go training and content for customer-facing teams
Compare GTM Buddy alternatives
Here’s a quick look at the best GTM Buddy alternatives, who they fit, and what makes them stand out:
1. ϳԹ — The GTM Buddy alternative that unifies content and delivers it in-workflow
ϳԹ is a modern sales enablement platform that unifies sales content and learning, and enables your reps in their flow of work with AI Sidekick, the most contextual Just-in-Time Sales Assistant™.
In a nutshell, ϳԹ gives you both:
- A centralized content management system for organizing and maintaining all your sales and enablement materials, integrating with all your existing tools.
- An AI Sidekick (think intelligent Chrome Extension) that delivers the most relevant sales content and coaching to reps when they need it, so they’ll always know what to send or say to move deals along faster (we call this just-in-time enablement™)
Like GTM Buddy, ϳԹ includes the traditional pillars of a sales enablement platform, including:
- Content Management System (CMS): A centralized library for sales content (e.g., decks, playbooks, talk tracks, and battlecards) that keeps every asset version-controlled, searchable, and instantly available across tools like Salesforce and Slack.
- Training and assessments: Built-in tools for delivering quizzes and microlearning that reinforce learning in short, digestible bursts, helping reps retain key information without leaving their workflow.
- Advanced analytics: Real-time insights that show how content is used, which training materials are driving results, and where reps may need additional coaching or support.
ϳԹ is designed around how sales teams work today, seamlessly connecting into their daily workflows to deliver the right playbooks, case studies, process guidance, coaching, and more without taking them away from wherever they’re selling.
Unique features in the ϳԹ platform:
- AI Sidekick: A proactive, always-on assistant that understands deal stage, persona, CRM context, email content, and call transcripts to recommend the right collateral, messaging support, answers, and tailored coaching, within the flow of work—no searching required.
By enabling them in the flow of work™, AI Sidekick helps reps effortlessly prepare for calls, follow-up, or create tailored deal rooms and buyer experiences—leading to faster deal execution, stronger buyer relationships, and reduced ramp times. Sidekick learns from usage over time, driving higher adoption and faster execution than portal-based tools.
- Deal Rooms: ϳԹ’s deal rooms let sellers dynamically share deal-related content, like case studies, one-pagers, and mutual action plans, directly with buyers. Instead of chasing links or attachments, buyers get everything they need in one easy-to-access space.
- Governance Dashboard: ϳԹ automatically detects duplicate entries, outdated materials, and content gaps, helping you maintain a clean, consistent, and reliable CMS without manual effort.
- Playlists: With Playlists, teams can build dynamic, guided learning paths for various enablement needs, like onboarding or product launches. Unlike static folders, Playlists sequence relevant assets in a flexible way that adapts to how reps actually learn and work.
- Revenue Insights: ϳԹ provides detailed analytics on content consumption and buyer engagement, showing which sales assets are most effective at moving deals forward. This helps users connect enablement efforts to real business outcomes, like higher win rates, faster ramp times, and shorter sales cycles.
- Microlearning with Knowledge Checks: Short, simple assessments to track your team’s comprehension and reinforce what matters without pulling reps out of work. Knowledge sticks, behaviors change, and ramp accelerates.
- Spotlights: Targeted, in-app alerts for launches, competitive updates, and time-sensitive changes. Communicate, reinforce, and measure adoption in one motion.
Caption: ϳԹ’s customer Shipbob, which raised a $200M Series E round in 2021 and has 1,300 employees, relies on ϳԹ’s AI platform to enable their sales team.
With ϳԹ, enablement content becomes more accessible and actionable because it meets sellers where work happens. ϳԹ’s just-in-time, AI-powered guidance delivers the right knowledge in context, helping reps apply what they learn and close deals faster.
Why ϳԹ is a good GTM Buddy alternative
Like GTM Buddy, ϳԹ uses AI to sync and govern content in one unified hub, then proactively surface enablement in the flow of work. The AI automatically scans all content and contextually recommends the right assets to reps, eliminating the need to search altogether. The right message, playbook, or battlecard finds reps exactly when and where they need it.
ϳԹ AI Sidekick continuously learns from CRM activity, call transcripts, and deal context to recommend the next-best content or coaching in real time. This proactive, personalized guidance eliminates adoption struggles and prevents sales content from decaying.
ϳԹ also excels in reporting. With ϳԹ analytics, you can track content adoption, rep and buyer engagement, and performance across teams without exporting into BI tools or stitching data together.
ϳԹ’s CMS also delivers a more intuitive, contextual user experience. Updates are instant so reps never risk sending outdated collateral. And ϳԹ allows you to fully customize the look and feel of your enablement experience so it reflects your brand at every touchpoint. This gives both reps and customers an easy to navigate, branded experience.
Read here to learn how one customer switched from an existing CMS like GTM Buddy to ϳԹ to solve their CMS needs and achieved 90% faster content discovery by reps.
Who is ϳԹ built for?
ϳԹ is best suited to mid to enterprise-level companies, with sales enablement and marketing teams seeking to solve the problem of ineffective enablement and inefficient sales teams.
ϳԹ is for those seeking to:
- Spend more time selling, not searching: Cut the time wasted hunting for content so reps and managers can focus on what matters: engaging buyers and closing deals.
- Reduce rep ramp time: Spend less time training, enable more self-sufficiency, and drive faster quota attainment.
- Speed up change adoption: Create more GTM agility, more accountability, better process adherence, and data.
- Prove enablement ROI: Connect enablement activities to business outcomes with data that shows which sales content and guidance actually move deals forward.
- Implement everboarding: Ensure training is continuous and coaching is embedded into the flow of work to effectively drive sales velocity.
- Align Sales and Marketing: Centralize knowledge, unify content and collateral, and drive cross-functional alignment.
"Our vision has always been to deliver a personalized enablement assistant that empowers reps with the guidance, knowledge, and content they need, exactly when they need it. ϳԹ AI is a critical step in that journey, not just a feature, but a paradigm shift that removes the friction and frustration reps face with traditional tools. It's part of our commitment to redefining enablement so reps can focus on what truly matters: closing deals and driving growth."
— ϳԹ CEO & Co-founder Melanie Fellay
2. Highspot — Sales enablement for large, fast-moving teams
Highspot is a sales enablement platform that brings together sales content, training, coaching, and buyer engagement in one place. Because of this, GTM teams can quickly find what they need, learn how to use it, and stay focused on selling rather than digging through folders or switching between tools.
For enablement leaders, Highspot is a central hub to manage content, build learning paths, and deliver coaching backed by real sales call insights. The platform also recommends the right assets based on CRM data and deal stage, so reps are armed with the best content right when they need it.
Key features in the Highspot platform:
- Centralized content hub – Bring sales and marketing materials into one searchable place, so reps can always find approved content for every deal stage.
- Smart content recommendations – Suggests the most relevant materials based on deal stage, buyer profile, or CRM activity.
- AI-powered coaching – Analyzes sales calls for tone, talk-time, and keywords, surfacing skill gaps and delivering personalized coaching at scale.
- Integrated learning paths – Onboard and upskill reps with structured programs that combine courses, exercises, and just-in-time support.
- Digital Sales Rooms – Create polished, branded spaces where reps share content and collaborate with buyers across the deal process.
- Content performance tracking – Shows how content is used and what drives engagement, so you can double down on what works.
Why Highspot is a good GTM Buddy alternative
Highspot and GTM Buddy have similar feature sets, but Highspot offers conversation intelligence that GTM Buddy doesn’t. This tool uses AI to analyze sales calls and meetings, uncovering patterns, buyer sentiment, and deal progress.
It automatically transcribes conversations, highlights key topics, and updates the CRM, while also giving managers coaching recommendations to help reps improve their performance and close rates.
Highspot is best for:
Large sales teams (especially in tech, finance, or enterprise SaaS) that need structured training and CRM-integrated content delivery.
Standout feature - AutoDocs
AutoDocs helps reps generate polished, personalized sales materials fast. Instead of building decks or proposals from scratch, reps fill out a simple form, and AutoDocs pulls in the right content, charts, and messaging based on CRM data, buyer persona, and product line.
This saves time, reduces formatting mistakes, and keeps everything on-brand. Reps spend less time editing slides and more time selling, while still delivering professional, tailored assets that speak directly to the buyer’s needs.
3. Paperflite — Lightweight, AI-powered sales content management
Paperflite is a sales enablement and content management platform that helps marketing and sales teams deliver the right content to prospects, then track exactly how it’s used.
Instead of bulky repositories or cluttered email attachments, Paperflite gives sellers a personalized content library, the ability to create personalized content hubs for clients (called microsites), and real-time engagement analytics.
By surfacing relevant assets for every stage of the sales cycle and showing how buyers interact with them, Paperflite makes it easier for sales and GTM teams to capture attention, influence decision-makers, and close deals faster.
Key features in the Paperflite platform:
- Content discovery – Organized content feeds and smart AI suggestions keep reps equipped with fresh, relevant materials. Highlight new assets, show what’s popular with teammates, and tailor each seller’s library to their needs.
- Smart filters – Paperflite’s proprietary SmartSearch algorithm combines the depth of Google search with the precision of Amazon-style filters, scanning 30+ indices (titles, tags, in-content text, etc.) to deliver exact-match content fast.
- Unified content library – Sync all content from platforms like SharePoint, Google Drive, and more into one searchable hub, and make in-platform edits to content templates without leaving Paperflite.
- Personalized microsites – Transform static attachments into visually rich, custom-branded content hubs for each buyer, complete with tailored messaging and imagery.
- Integrated content sharing – Share multiple assets directly from Gmail, Outlook, or Paperflite with built-in CTAs that guide buyers to engage.
Why Paperflite is a good GTM Buddy alternative
GTM Buddy has strong enablement features, but its content management system isn’t as user-friendly or flexible as Paperflite’s.
Paperflite organizes content into clear, easy-to-browse categories and layers in AI-powered recommendations to create a personalized library for every rep. It highlights new content, automatically replaces outdated assets, and shows sellers which materials their teammates use most—all in one clean view.
Admins can also set granular permissions so that each team, whether sales, marketing, or customer service, only sees the content that matters to them.
Paperflite is best for:
Sales and GTM teams that want a fast, affordable way to manage, share, and track content engagement with prospective buyers.
Standout feature — Content Intelligence
Paperflite’s Content Intelligence breaks down into three actionable areas:
- Content Discovery Intelligence – See what reps search for, what they share most, and how prospects respond, so you can spot gaps and improve resources.
- Content Engagement Intelligence – Get real-time insights into how buyers consume content, from page-by-page views to video watch time, to refine content strategy.
- Content Revenue Intelligence – Measure marketing’s direct impact on pipeline and revenue by tracking which content moves deals forward and generates leads.
4. SalesHood — AI-powered enablement for faster, repeatable revenue
SalesHood is a sales enablement platform designed to help teams onboard reps quickly and hone their skills so they can close more deals. Instead of spreading sales content and training programs across different tools, SalesHood offers a single platform where reps can learn, practice, and apply their knowledge.
Its AI engine powers realistic roleplays and real-time feedback, and also helps managers connect training to performance outcomes, so you can see which skills and plays actually move deals forward.
Key features in the SalesHood platform:
- Content management – Organize sales content by role, sales motion, or campaign, and track it to know exactly which assets influence pipeline and revenue.
- Sales training and onboarding – Build repeatable onboarding and ongoing training programs with interactive lessons, pitch practice, and AI-driven feedback.
- Digital Sales Rooms – Create personalized buyer hubs with content recommendations, Mutual Action Plans, and AI-powered call notes.
- AI roleplays and feedback – Let reps practice realistic sales scenarios with AI personas, then receive instant feedback on tone, pacing, and messaging.
- Impact insights – Track team performance with leaderboards, heat maps, and AI-driven deal and content analytics.
Why SalesHood is a good GTM Buddy alternative
SalesHood and GTM Buddy both have efficient sales enablement features, but SalesHood’s analytics are more advanced. Its Impact Insights use leaderboards and heat maps to show which reps are excelling and which need support, while AI-driven reports highlight buyer sentiment, pipeline health, and forecast accuracy.
SalesHood also helps sales leaders see which buyers are engaged and how sales content influences the pipeline. This way, reps know which accounts to focus on and which sales content to reference during conversations.
SalesHood is best for:
Agile sales teams that want faster onboarding, ongoing skills reinforcement, and built-in buyer engagement tools.
Standout feature - SKO (Sales Kickoff) AI
SalesHood’s AI-driven SKO solution helps plan, run, and measure impactful sales kickoffs. It combines AI-scored pitches, gamified learning, and MEDDICC-aligned workshops to align teams and drive in-quarter results.
The program also reinforces sales skills through micro-learning, deal reviews, and operational assessment. This ensures that the training from the kickoff translates into revenue.
5. WorkRamp — LMS-style enablement for sales teams
WorkRamp is a learning management system (LMS) that helps you build, manage, and scale online courses. It’s designed for teams that need formal, trackable programs for onboarding, pitch practice, and product training.
You can create custom courses with built-in authoring tools, embed AI-powered roleplay scenarios, and give reps on-demand access to key resources through a centralized CMS.
Everything is housed in one platform, so enablement teams can roll out consistent training, monitor progress, and connect learning directly to sales results.
Key features in the WorkRamp platform:
- AI Assist – Speed up content creation with built-in AI tools for drafting, editing, generating images, and captioning videos.
- AI Practice – Let reps build confidence through interactive roleplay bots that simulate real buyer scenarios.
- WorkRamp CMS – Organize learning and enablement content in a single hub, so reps always have the latest resources ready to use or share.
- Content authoring tools – Create engaging online courses using WorkRamp’s drag-and-drop editor, templates, and collaborative features.
- Advanced reporting and visualizations – Track sales rep performance with built-in dashboards and data visualizations.
Why WorkRamp is a good GTM Buddy alternative
Both GTM Buddy and WorkRamp offer LMS features, but GTM Buddy’s is sales-specific. WorkRamp, on the other hand, has a sophisticated LMS and CMS that can handle not just sales training, but also employee onboarding, compliance, talent development, customer education, and partner enablement.
WorkRamp is best for:
Teams that need an LMS designed to train reps, track progress, and improve performance.
Standout feature - Prebuilt content library
WorkRamp offers thousands of prebuilt courses across multiple verticals, including sales, so teams can roll out training without building everything from scratch.
New hires ramp up faster with structured learning paths, while experienced sellers can sharpen their skills and keep up with industry best practices.
6. Continu — Personalized training for teams and customers
Continu is an AI-powered contextual learning platform built for mid-to-large organizations seeking to centralize all training (both internal and external) into one unified system.
This platform automates learning assignments based on key events like onboarding, role changes, or compliance deadlines. It also delivers role-specific, behavior-triggered content so each learner gets training tailored to their context.
To keep progress on track, Continu sends teams notifications in Slack, email, and Microsoft Teams, with manager escalation for overdue tasks. This way, employees, customers, and partners receive the right training at the right time.
Key features in the Continu platform:
- Content authoring – Create and customize training in minutes with an AI-powered drag-and-drop editor. Format content across articles, videos, SCORM files, PDFs, and images, and keep it dynamic with 700+ interactive embed options.
- Continu AI™ – Automates assignments, recommends content based on learner behavior and style, summarizes long sessions into bite-sized takeaways, and generates captions to improve accessibility.
- Smart Segmentation™ – Deliver the right training materials to the right people by using attributes like role, department, or location, and setting granular admin permissions. Then automate access so learners only see what’s relevant to them.
- Extend – Easily manage external learners by assigning seats, organizing user data, and controlling partner or customer access without the usual admin hassle.
Why Continu is a good GTM Buddy alternative
Unlike GTM Buddy’s sales-focused LMS, Continu’s LMS is designed to support sales training, employee onboarding, customer education, and partner enablement. Its Smart Segmentation™ feature tailors training to each learner’s role, department, or location, so employees, reps, and external stakeholders only see the content that’s relevant to them.
Continu is best for:
Organizations that want a single platform to train both internal teams (sales, HR, operations, etc.) and external stakeholders (customers, partners, resellers).
Standout feature – E-commerce
Continu lets you monetize your training content by creating subscription-based learning programs. You can package courses for partners, customers, or new audiences and sell them directly through the platform.
Built-in e-commerce tools handle payments and renewals, so you can focus on delivering high-quality learning experiences instead of managing transactions.
7. Allego — Sales enablement for hybrid sales teams
Allego helps hybrid sales teams learn and stay connected through asynchronous video, AI-powered coaching, and mobile-friendly training tools that fit into their day.
Reps can record practice pitches, review sales calls, share quick video updates with teammates, or get certified, all on their own time. By making learning and communication asynchronous, Allego keeps teams aligned, even when they’re distributed.
Key features in the Allego platform:
- Practical AI agents – Built-in AI “Sparks” guide reps with real-time suggestions, content prompts, and training recommendations in the flow of work.
- Sales content management – Keep sales content organized, accessible, and always up to date, with insights into what’s being used, shared, and driving buyer engagement.
- Digital Sales Rooms – Share curated content, video messages, and mutual action plans (MAPs) in one place to keep buyers engaged and deals on track.
- Conversation intelligence – Review sales calls with automatic transcription in 99+ languages to spot winning moments and areas for improvement.
- Video-driven coaching – Deliver feedback, reinforce skills, and certify reps using video-based practice and review.
- Mobile accessibility – Give reps full access to training, content, and coaching through a mobile app, wherever they work.
Why Allego is a good GTM Buddy alternative
While GTM Buddy is built mainly for in-house GTM teams, Allego extends sales enablement to third-party channel sellers such as resellers, distributors, and brokers.
With Allego, team leads can design personalized learning journeys, deliver AI-powered microlearning, and run automated competency assessments to keep channel partners sharp.
Allego also makes it easy to share bite-sized best practices and insights from in-house expert reps with partners, ensuring consistent messaging and stronger performance across every sales channel.
Allego is best for:
Hybrid sales teams working across time zones.
Standout feature - Asynchronous Video Communication
Allego makes collaboration easier by allowing reps, managers, and subject matter experts to exchange feedback and updates through recorded videos. Reps can practice pitches, get certified, and share insights without needing to be in the same room, or even the same time zone.
It’s a powerful way to scale coaching, reinforce messaging, and keep hybrid teams aligned without slowing down the sales process.
8. Dock — Digital sales rooms for faster, smoother deal cycles
Dock is a digital sales room platform that gives sales teams and buyers a single, shared space to manage everything related to a deal (proposals, pricing, mutual action plans, etc.), from the first conversation to closing.
For sellers, Dock removes the friction of chasing down assets or guessing when to follow up. They can share content, track buyer engagement in real time, and manage approvals without leaving the workspace.
Buyers, on the other hand, get a clear, organized view of everything they need to make a decision, which helps keep deals moving and reduces last-minute stalls.
Key features in the Dock platform:
- Customizable templates – Standardize winning sales processes by creating workspace templates for different deal stages. Reps can spin up a personalized sales room in seconds, with pre-loaded assets, timelines, and action items.
- Content management – Keep sales and marketing materials organized and always up to date. Replace outdated assets without breaking links, and give reps a single, trackable link to share with buyers.
- Client portals – Deliver a premium, organized experience for customers with portals that handle onboarding, project management, file sharing, and renewals all in one place.
- Engagement tracking – See exactly when buyers view, download, or share content, so reps can time follow-ups and spot potential stalls before they happen.
- Integrations – Connect with Salesforce, HubSpot, Google Workspace, Microsoft tools, and more to make Dock an extension of your existing systems.
Why Dock is a good GTM Buddy alternative
While GTM Buddy offers digital sales rooms, Dock takes them further by making deal collaboration the core of its platform.
With Dock, reps can build personalized deal rooms where both reps and buyers access all deal-related content in one place (e.g., price quotes, contracts, order forms, sales decks, battlecards, and mutual action plans) without chasing links or attachments.
Sales leaders can also create company-wide templates, so reps follow a consistent process when engaging and following up with customers.
Dock is best for:
Revenue teams that need to collaborate directly with buyers, track deal progress in real time, and cut out the admin work that slows deals down.
Standout feature - Order Form Creation & Management
Dock replaces messy document templates and bulky CPQ (Configure, Price, Quote) systems with a fast, intuitive quote builder. Reps can create signable order forms in a few clicks, using a pre-defined product library, deal terms, and approval rules.
Standard legal documents can be pre-loaded into every deal, and buyers can sign directly in Dock via the built-in e-signature feature. This means faster turnarounds, fewer errors, and a smoother close for both sellers and buyers.
9. Mindtickle — AI-powered sales readiness for high-performing teams
Mindtickle is a sales readiness platform that helps companies close skill gaps, ramp reps faster, and drive consistent revenue performance.
With Mindtickle, sales reps can work through personalized learning paths, engage in realistic roleplays, and get instant AI-generated feedback on their performance. Managers get visibility into rep progress and can assign training based on real data.
Key features in the Mindtickle platform:
- AI Roleplays – Reps can practice selling in realistic scenarios and get instant feedback, so they can sharpen messaging before meeting prospects.
- AI Copilot – Handles meeting prep, summarizes calls, answers questions, finds content, and drafts follow-ups, freeing reps to focus on selling.
- Sales content management – Organize and surface the right content based on deal stage or buyer questions, with visibility into what gets used.
- Digital Sales Rooms – Provide buyers a single, organized space to view content, leave feedback, and stay aligned, so deals progress faster.
- Conversation intelligence – Analyze sales calls to reveal talk patterns, skill gaps, and follow-up actions, and then connect those insights to coaching.
Why Mindtickle is a good GTM Buddy alternative
GTM Buddy is a strong enablement platform, but .
Mindtickle offers a more structured experience from the start, with pre-built onboarding templates, customizable training paths, and built-in assessments that help teams see value right away.
It also goes beyond training by offering content creation and strategy services, helping marketing teams build assets that align closely with how reps sell and what buyers need.
Mindtickle is best for:
Mid-to-large organizations prioritizing rep performance, data-backed coaching, and certifications.
Standout feature - Readiness Index™
Mindtickle’s Readiness Index is a proprietary scoring system that identifies the skills, behaviors, and competencies of top-performing sellers and then measures every rep against that gold standard. The Index pulls in data from assessments, training completions, call analytics, and simulations to generate a dynamic readiness score for each rep.
So, instead of guessing where a rep needs help, you get a clear picture of who’s falling behind, what they’re missing, and how that gap is affecting revenue outcomes. You can then create/assign personalized coaching, reinforce specific skills, and track improvement over time, all within the same platform.
10. Content Camel — Centralized sales & marketing content at your team’s fingertips
Content Camel is a sales enablement platform that centralizes all your marketing and sales collateral—whether it’s stored in Google Drive, SharePoint, Dropbox, or uploaded directly—into one searchable library.
It helps sales and marketing teams find the right asset quickly, share it with buyers in just a few clicks, and track exactly how prospects interact with it.
With built-in analytics, role-based permissions, and customizable buyer-facing pages, Content Camel helps teams keep every sales conversation relevant, on-brand, and driven by real engagement data.
Key features in the Content Camel platform
- Add online & offline content – Organize everything from PDFs and spreadsheets to blog posts and industry articles. Bulk import content from Google Drive, URLs, or direct upload, and map each asset to funnel stages and content types for easy discovery.
- Content discovery – Sellers can instantly find the right asset by filtering by funnel stage, asset type, or tag to see what’s fresh, what’s trending, and which content drives the most engagement.
- User roles – Give marketers, sales enablement teams, and reps different permissions, so branding stays consistent while sellers still have freedom to create personalized content pages.
- Chrome extension – Pull the right sales/marketing content into Gmail, Salesforce, Drift, Salesloft, and more without leaving your workflow. Then filter by favorites or see what’s been voted up by teammates.
- Content analytics – Every asset has its own smart shortlink for real-time engagement tracking. See which content performs best by type and funnel stage, and spot what needs refreshing.
Why Content Camel is a good GTM Buddy alternative
GTM Buddy’s wide feature set suits large teams, but smaller teams often just need something leaner.
Content Camel gives small to mid-sized sales teams a single hub for all their sales decks, battlecards, whitepapers, and video demos, so they don’t have to juggle multiple storage tools. It also makes it easy to share assets and see which ones actually help close deals.
Content Camel is best for:
Marketing, sales, and product teams who need an affordable and user-friendly tool to organize, share, and track sales content.
Standout feature – Brand Consistency Tools
Content Camel lets you create branded content pages, set custom URLs, use your own domain for all assets, and apply your brand colors and logo to every content experience page. This ensures that every asset looks polished, professional, and aligned with your brand identity.
11. Seismic — AI-powered enablement for enterprise teams
Seismic is a powerful sales and revenue enablement platform that improves the selling process and delivers exceptional buyer experiences.
By combining advanced content management, personalized training, AI-guided coaching, and real-time buyer engagement, Seismic boosts productivity, shortens deal cycles, and ensures every customer interaction is on-brand and impactful.
Its unified Enablement Cloud gives you complete visibility into team readiness, content performance, and program impact. With these insights, you can make faster, smarter decisions that lead to better business results.
Key features in the Seismic platform:
- Aura AI – Help teams work faster with AI-powered search, chat, and embedded answers in tools they already use, like Slack, Salesforce, and Microsoft. Automate repetitive content tasks, like tagging, editing, and cleanup, and speed up onboarding with personalized learning paths, AI role-play agents, and guided training.
- Seismic Content – Centralize and manage all sales content in one AI-powered hub with full version control. Help sellers quickly find, personalize, and share the right assets based on role, persona, or buying stage—directly within their daily workflow.
- Seismic Learning – Scale personalized training and coaching with AI. Build interactive courses, run realistic AI role-plays, and provide instant feedback to close skill gaps and boost rep confidence before they meet customers.
- Seismic Programs – Get real-time visibility into the impact of key initiatives like product launches or employee onboarding. Then refine them on the fly with AI insights to ensure they deliver good results.
- Digital Sales Rooms – Give buyers and sellers a secure, shared space to collaborate and track engagement. Share personalized content, gather feedback, and receive alerts on buyer activity so you can deliver timely follow-ups.
Why Seismic is a good GTM Buddy alternative
Both Seismic and GTM Buddy are great for sales enablement, but Seismic’s Enablement Cloud combines AI-powered coaching, content management, digital sales rooms, and program management into one connected system.
This makes it especially well-suited for enterprise and global teams that need to train reps at scale, align strategies across regions, and manage complex enablement initiatives from a single platform.
Seismic is best for:
Large enterprises that need a robust platform to manage complex operations across sales, revenue, enablement, and customer-facing teams.
Standout feature – Seismic for Meetings
Seismic for Meetings uses AI to make every stage of the sales meeting process more effective.
- Before the meeting: It helps reps assemble the most relevant content, tailor presentations, and invite the right stakeholders.
- During the meeting: It captures the conversation with AI-powered transcription and provides real-time insights so reps can focus on engaging buyers instead of taking notes.
- After the meeting: It automatically curates follow-up materials, shares meeting recordings, and suggests next-step content based on discussion topics and buyer interest. This keeps momentum strong and ensures no opportunity is missed.
12. Showpad — Live visual selling for sales teams that sell physical products
Showpad enablement operating system (or Showpad eOS®) is an all-in-one AI solution that helps reps find the right sales materials fast, personalize what they share, and deliver more compelling conversations, whether they’re on a video call or meeting buyers face-to-face.
Behind the scenes, Showpad gives sellers contextual content recommendations, interactive presentation tools, and a sleek way to collaborate with buyers through digital sales rooms.
Team leads can also build onboarding paths, assign training modules, and use coaching tools to replicate the habits of top performers.
Unique features in the Showpad platform:
- Showpad AI – Surfaces AI-powered answers and content suggestions, so reps spend less time searching and more time closing deals.
- Showpad Content – A centralized library where reps can find, customize, and share sales content, with built-in version control and instant updates.
- Showpad Shared Spaces – Secure deal rooms where reps and buyers collaborate, exchange feedback, schedule meetings, and align on next steps.
- Showpad Coach – Lets managers build structured training programs that blend interactive courses with real-world assignments for reps.
Why Showpad is a good GTM Buddy alternative
While GTM Buddy focuses on in-workflow enablement, Showpad offers a distinct advantage with its asynchronous video tools.
Hybrid sales teams can use Showpad Video to record updates, walk through best practices, and answer buyer questions directly, giving buyers a personal experience without the need for a live meeting.
Showpad is best for:
Sales teams that need to demo physical products and coach reps without complicating their tech stack.
Standout feature - Showpad Share
Showpad Share lets reps bring physical products to life through interactive 3D models, immersive 360° virtual showrooms, and personalized Shareable Pages. It’s especially useful for in-person selling, whether that’s at a tradeshow, during a field visit, or across the table from a buyer.
Instead of using static slides, reps can walk buyers through product demos in real-time, making complex features easier to explain and remember. It also helps buyers see how the product fits into their world, which speeds up understanding and builds trust.
Note: At the time of writing, it has been announced that Bigtincan will be merging with Showpad. This means that the features and capabilities of this platform might change, but at the time of publishing the details of this section are accurate. You can learn more about the merger . And you can read about Bigtincan below.
13. Bigtincan — On-the-go training and content for customer-facing teams
Bigtincan is purpose-built for reps on the move, especially in retail, field sales, or franchise environments where every buyer interaction needs to be fast, informed, and consistent.
From bite-sized mobile training to real-time content access and interactive coaching tools, Bigtincan equips reps to learn, engage, and sell directly in the flow of their daily work.
With this platform, reps can practice conversations with AI-powered simulations, get quick answers to questions through the in-app Genie Assistant, and stay updated with a built-in social feed.
Key features in the Bigtincan platform:
- GenieAI – A smart assistant that responds to reps’ questions, analyzes sales data, drafts content, and suggests next steps.
- RolePlayAI – Reps can sharpen their skills by practicing realistic buying conversations through AI-simulated scenarios.
- AuthoringAI – Automatically enhance training materials with natural voiceovers, translated captions, and audio.
- CoachingAI – Offers AI-driven feedback on speaking style, clarity, and pacing to help reps improve their pitch delivery and confidence.
Why Bigtincan is a good GTM Buddy alternative
GTM Buddy is built mainly for desk-based GTM teams, while Bigtincan is designed with frontline reps, like retail associates, field sellers, and customer-facing staff who are always on the move. It delivers training, content, and real-time guidance directly through a mobile app, so reps can keep learning and selling at the same time.
Bigtincan’s Relationship Intelligence tool also provides AI-powered insights into a company’s employee and customer networks, helping sales teams identify hidden connections for warmer introductions, assess the strength and risks of relationships, and engage accounts more effectively.
Bigtincan is best for:
Customer-facing teams in retail, field sales, or service environments that need flexible, mobile-first tools and personalized training.
Standout feature - Bigtincan SDK
Bigtincan’s Software Development Kit (SDK) gives teams full control to customize the platform’s design, layout, and workflows.
Whether it’s adapting sales flows, creating industry-specific sales rooms, or aligning the UI to your brand, the SDK ensures the platform fits your business—not the other way around.
Note: At the time of writing, it has been announced that Bigtincan will be merging with Showpad. This means that the features and capabilities of this platform might be integrated into the Showpad tool, but at the time of publishing the details of this section are accurate.
Choosing the right GTM Buddy alternative
There’s no single “best” GTM Buddy alternative. The right choice depends on what you want to achieve, your budget, and the size of your team.
If you’re an enterprise team looking for a full-featured platform, Seismic and Showpad deliver the depth and scalability you need. Conversely, smaller teams with tighter budgets will find Content Camel or Paperflite more practical.
If you need an LMS that can train both internal teams and external stakeholders, Continu and WorkRamp are strong fits.
And if you run a hybrid sales team, Allego or Showpad provides asynchronous video tools to make buyer collaboration easy.
If your reps are in retail or the field, Bigtincan was built to provide sales guidance right to their mobile phones as they sell. If you need structured tools with in-depth analytics, look to Mindtickle or SalesHood.
However, if your goal is to deliver sales training and guidance at the exact moment reps need it—during calls, emails, or in CRMs—then ϳԹ is the best choice. It integrates directly into the tools your reps already use, like Salesforce, Slack, Gmail, and LinkedIn, and delivers playbooks, case studies, and process tips in real time.
Instead of leaving their workflow to hunt for resources, reps learn and apply knowledge as they sell, which helps training stick and performance improve.
Book a demo today to see how ϳԹ can simplify and strengthen your sales enablement.
