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Sales enablement software promises to be a powerful tool for boosting your team's performance. One of these options is , a sales enablement platform that helps you enhance your team's knowledge.

But is GTM Buddy the perfect fit for your needs?��

In this GTM Buddy review, we'll explore its features, pricing, and potential drawbacks. We'll also explore alternatives to GTM Buddy, helping you find the best sales enablement software for your team.

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What is GTM Buddy?

GTM Buddy is a sales enablement, marketing, and development solution designed to help customer-facing teams close more deals.��

It supports sales training and coaching by providing sales reps with interactive courses, lessons, and question sets. It also personalizes courses based on each sales rep’s knowledge and skill.

GTM Buddy offers an AI Copilot, Ask Buddy, which provides short answers to sales reps' questions based on business documents, files, previous communications in Slack, and CRM activities. It also integrates with marketing and sales applications and software like Salesforce, Slack, Hubspot, OneDrive, and MS Teams.��

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GTM Buddy review

Now that we know a little about GTM Buddy, let’s explore its key features, pros, and cons in more detail.

GTM Buddy features

GTM Buddy has six main features for sales and content enablement:

• Content discovery: Ontology-based search feature with a contextual search engine for generating results for sales reps' search queries��
• Content management: Import sales collateral from content authoring platforms, build a knowledge repository for sales content, and add tags to content automatically
• Content analytics: Track how content is shared and consumed within and outside the organization with content analytics and know how it impacts revenue
• Digital sales rooms: Share sales content with buyers and get insight into how they react and engage with your content
• Persona intelligence: Upload the buyer persona of each key prospect and get recommendations on which sales playbooks, thought leadership articles, and case studies to share with them
• Dynamic sales play: Create different types of sales plays with GTM Buddy sales plays templates and activate these sales plays in workflows

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GTM Buddy pros

• Has an ontology-based search engine
• Allows users to build fully branded microsites
• Has a generative AI feature for producing short direct responses to sales reps queries
• Supports guided selling for different selling scenarios

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GTM Buddy cons

Some GTM Buddy users complain of the platform's poor service.

According to , an app rating platform, here are the top drawbacks users have experienced from using GTM Buddy.��

• The platform can be occasionally slow��
• Content on GTM Buddy doesn’t automatically refresh when you make changes on your connected content authoring platform
• There’s no free tier, and it’s reported to be 40% more expensive than the average sales enablement platform

The biggest drawback?��While GTM Buddy can "work" in any tool, you need to install a separate integration or extension for every single app you want to use. This means managing dozens of clunky integrations that don't always work.

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How much does GTM Buddy cost?

The pricing for GTM Buddy isn’t readily available on its website, so you have to contact them for additional information.

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GTM Buddy reviews

Based on , users enjoy the platform’s AI-driven features. They also appreciate the proactive customer service team for their responsiveness and support.��

However, some users believe the UI can still be improved for ease of use and speed. Other users also complain that they have to manually push updates since Buddy doesn’t always sync with their local drives or content authoring platforms. This means changes to documents aren’t always available when sales reps need them.

Plus, according to the�� reputable review website, , GTM Buddy’s price is usually 40% more than the average for sales enablement platforms.

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Best GTM Buddy alternatives

GTM Buddy can be helpful for ontology-based search results and recommendations. However, if you want a fast platform that eases content management with automatic content updates, you should find a better GTM Buddy alternative.

Here are some of the best GTM Buddy alternatives on the market:

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1. ���ϳԹ���

‍���ϳԹ��� is a just-in-time sales enablement software designed to equip sales reps with the right content and tools to exceed their sales targets.��

���ϳԹ��� supports sales with sales content management, knowledge and enablement, and tools and process adoption and focuses on making sales reps' training content accessible to them when they need it, so you won’t need a separate content management system. ���ϳԹ��� also supports automatic content updates, a feature that GTM Buddy lacks.��

���ϳԹ��� doesn’t only focus on sales reps' training but also on helping them convert this knowledge into revenue. It centralizes sales and marketing collateral, creating an editable single source of truth for salespeople. It also supports sharing and tracking sales content to understand buyer engagement and preferences.

���ϳԹ��� requires no code to set up and works in any tool. It also has over 100 premade templates and out-of-the-box content for sales reps. It also has a that lets users edit and update content without typing complex commands.��

Any file type can be embedded in ���ϳԹ���, and users can create different roles for admin, editors, and viewers to control who can access and make changes to files. For seamless use, ���ϳԹ��� also integrates with your popular CRM and analytics, such as Salesforce, HubSpot, Outreach, okta, PingOne, and OneLogin.��

Key features:

• Smartsend: Easily share sales content with prospects and buyers with Smartsend and track which content they engage with more
• ���ϳԹ���AI: ���ϳԹ���AI creates sales content, including sales plays and playbook with 10-times speed
• Speks: Use Speks to embed bite-sized learning content and sales collateral in the tools that sales reps use for sales reps’ coaching
• Browser extension: Increase accessibility of sales content with ���ϳԹ���’s browser extension
• Spotlights: Use Spotlights to share new information, content updates, and other time-sensitive information with sales reps
• Knowledge checks: Test sales reps level of retention with knowledge checks that create short, in-app quizzes for sales reps
• Analytics: Use ���ϳԹ���’s analytics feature and a pre-built analytics dashboard to analyze performance by content, sales team or topic
• Knowledge base: Store all your sales and marketing collateral in the knowledge base, creating a single source of truth for sales reps
• Flows: Use no-code walkthroughs on flows to guide sellers through using a tool or adopting new software, or following a new or updated process

Compared to GTM��Buddy, ���ϳԹ��� automatically works anywhere your reps are selling--eliminating the need to manage dozens of clunky integrations -

Visit ���ϳԹ��� to learn more

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2. Highspot

is an AI-powered sales enablement platform designed for coaching sales reps. Highspot supports the creation of AI-driven sales plays and playbooks. It also integrates with popular CRM platforms like Salesforce, Microsoft Dynamics, and Dropbox.

However, Highspot's searchability is limited, so you may want to consider other Highspot alternatives for the best experience for your sales team.

Key features:

• Sales content management
• Sales play and playbooks to prepare sales reps for different selling scenarios
• Buyer engagement feature to track how buyers engage with shared content
• Sales training and coaching for sales reps

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3. Seismic

Seismic is an AI-powered sales enablement platform that offers features that seek to help sales reps close more deals. It focuses on providing sales and revenue teams with content that engages clients. It supports training and coaching with lessons and questions to test sales reps’ retention levels.

With its content automation feature, users can mass-produce content. Seismic users can also integrate data from their CRM to create data and charts in their sales content and monitor engagement in the content they share with buyers.��

Read further on how Seismic compares to ���ϳԹ���, Highspot, and Showpad

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Key Features:

• Sales content management and content automation
• Sales rep learning and coaching
• Enablement intelligence for sales insights and analytics��
• Buyer engagement feature to identify how buyers engage with different content

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4. Showpad

‍Showpad is an AI-powered sales enablement platform that facilitates cohesion between sales and revenue teams. Its features focus on improving content management, seller effectiveness, buyer engagement, and sales analytics and insights.��

It centralizes content and sales tools so sales and revenue teams can find and distribute content. The platform also offers showrooms that support 3D visual displays and a shared space for uploading personalized content for buyers.��

Key features:

• Showpad content for centralizing and customizing sales content
• Showpad coach for sales reps' onboarding and coaching
• Analytics feature for user and prospect analysis
• Pitch IQ for recording and improving sales pitches

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5. Mindtickle