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Sales reps rarely lose deals because they weren’t trained.

They lose deals because they forget what to say, how to say it, or when to use the right resource in the moment. That moment—mid-call, mid-email, or mid-opportunity—is where most sales enablement software fall short.

���ϳԹ��� CEO and Founder Melanie Fellay writes in that "employees forgot new information within seconds of hearing or reading it" at her former workplace. Yet, many tools still operate as if learning happens once and then sticks.

For a sales enablement tool to be effective, it must meet reps where they are: in motion.��

And the data backs it up. Companies that weave just-in-time enablement into their sales workflows are to exceed customer retention targets than those that don’t. The real gap isn’t in how much training or content you have, it’s in how easily reps can access and apply it, inside the tools they already use.

Not every sales enablement software reinforces training directly, but each tool in this guide helps bridge the gap between knowing and doing, at least—whether by simulating real conversations, surfacing content in the CRM, or guiding outreach based on buyer activity.

A modern B2B sales enablement tool stack

Each tool in this stack plays a distinct role in reinforcing training, enabling reps, and supporting buyers without bloating your workflow.��

What is sales enablement software?

​�ċSales enablement software is a tech platform that provides sales reps with the necessary resources, training, and coaching to improve their performance and close more deals.

Unfortunately, many sales enablement tools today do less enabling and more knowledge dumping. Reps get access to tons of information stored on the platform during onboarding, while the rest of the sales team says a silent Hail Mary, hoping the new teammate remembers it all.

Sales enablement software should be different. A good platform should deliver the right knowledge, tools, and guidance exactly when reps need it—whether they’re prepping for a big meeting, handling a tough objection, or trying to move a deal across the finish line.

Common features of sales enablement tools include:

• Content management: They offer a centralized library where reps can access updated playbooks, case studies, presentations, and other materials to share with prospects.
• Coaching and training: They give sales reps access to training modules, sales playbooks, and templates to help them develop their skills.
• CRM integration: Sales enablement tools often sync with CRMs like HubSpot and Salesforce so that reps can manage customer information and access sales materials without switching between multiple tools.

• Sales analytics: They track how buyers engage with content and how reps perform against key metrics. These insights help sales teams identify what’s working, spot gaps, and continuously optimize sales strategies.
• Bonus - AI-driven features: Sales enablement platforms like ���ϳԹ��� use AI to recommend content, surface relevant training based on rep activity, and analyze sales calls for coaching insights. What people call a bonus should really be a fundamental feature.

Read: Sales Enablement Strategy Examples: Build a Strategy That Drives Revenue

Benefits of sales enablement tools

Here’s how sales enablement tools can make a difference for your team:

1. Faster, more consistent onboarding

A good sales enablement platform streamlines the messy, ad-hoc onboarding experience many sales teams struggle with. Instead of overloading new reps with information, they get structured, bite-sized training tied to real sales tasks. This shortens ramp time and ensures every new hire builds the same foundation, no matter who’s training them.��

2. Easier access to the right content

Instead of digging through endless emails or Slack threads, reps get the right content delivered at the right time. This helps reps stay consistent, reduces mistakes, and makes sharing updated, approved content with prospects easy.��

3. Smarter, data-driven coaching 

Tools with conversation intelligence and performance tracking give sales managers visibility into rep behavior. Instead of guessing who needs help (and with what), leaders can coach based on real conversations, actions, and outcomes.��

4. Higher rep productivity 

When reps spend less time searching for information or second-guessing the next step, they sell more. Sales enablement software removes friction, supports reps at every stage, and builds their confidence, all of which leads to more closed deals and a stronger sales culture.��

5. Stronger alignment between sales and marketing

Sales enablement tools create a feedback loop between sales and marketing teams. Reps can flag which content resonates and what falls flat, giving marketing the data they need to build better assets. This closes the gap between what’s created and what actually drives deals forward.

Read: 12 Sales Enablement Best Practices

8 sales enablement software for core categories

Here are the top sales enablement platforms across key categories: 

1. ���ϳԹ���: Just-in-time enablement  

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���ϳԹ��� is a sales enablement platform that helps reps learn, apply, and retain knowledge without interrupting their workflow.

Instead of burying sales content and process updates inside cluttered folders and endless emails, ���ϳԹ��� surfaces the right information directly inside the tools reps already use, like Salesforce, Slack, and Gmail. This means reps can find what they need without switching between tools and disrupting their workflow.

For example, if you roll out a new pricing framework, you don’t need to send a PDF and hope reps remember it. You simply update the pricing sheet in ���ϳԹ���, and the updated pricing appears automatically the next time a rep opens a Salesforce opportunity.

Key features:

• In-app tooltips, walkthroughs, and embeds: Deliver real-time guidance directly within your CRM, email, or sales engagement platform, helping reps learn processes or messaging as they work.
• Chrome extension for instant answers: Allows reps to search for and access the right playbook, asset, or process guide from anywhere they work online.

• Slack and Salesforce integrations: Push updates seamlessly into the tools where reps already spend their time, ensuring new information doesn’t get buried or missed.
• Real-time engagement insights: Track how reps consume, understand, and apply training to spot knowledge gaps and uncover opportunities for targeted coaching.
• Lightweight Digital Sales Rooms: Every new customer interaction automatically creates a deal room, which reduces manual work for reps and buyers, and keeps relevant resources organized and ready to share.

Best for: Growing teams of 20 to 500+ reps who want to drive faster onboarding, better process adoption, and more consistent messaging. ���ϳԹ��� helps them minimize dependency on heavy, traditional LMS platforms.

💡���ϳԹ��� acts as the connective tissue of your sales enablement stack. It reinforces practice sessions from SecondNature, buyer engagement insights from Navattic and Trumpet, and deal coaching insights from Gong or Clay, ensuring that training and content are applied. See how ���ϳԹ��� helps teams like yours spend 90% less time searching for answers.��

Notable alternatives:

• : Great for verified knowledge management and passive in-workflow access. It’s not built for real-time coaching or adaptive guidance, but its browser extension and AI triggers support basic in-flow reinforcement.
• : Well-suited for structured training modules, but doesn’t deliver real-time guidance inside sales workflows.
• : Focuses on peer-driven learning, but offers less embedded, moment-of-need support during active selling.

Real-life quote: “This morning I found three assets, generated the links, and had the email out within 2 minutes start to finish. This would’ve taken me a good 20 minutes in a previous sales content management platform and a high likelihood that I would’ve grabbed the wrong asset” - Anthony Pavini, Director Enterprise New Logos | InMoment

2. Gong: Conversation intelligence

is a revenue AI platform that gives sales leaders and managers visibility into what’s happening on calls, demos, and meetings. Instead of relying on secondhand updates or gut feelings, Gong records and analyzes every interaction, flagging risks, tracking key moments, and highlighting where deals or reps might need attention.��

For example, sales leaders can open Gong and instantly see which deals are at risk, which reps are dominating calls instead of asking questions, or who’s struggling to handle a common competitor objection. This way, they know exactly who to coach, when to intervene, and how to replicate top-performer behaviors.

Key features:

• AI transcription and call scoring: Automatically transcribes calls and evaluates them for best practices, saving hours of manual review time.
• Deal risk alerts: Flags deals showing warning signs—like no next steps, weak engagement, or missed follow-ups—so managers can step in before it’s too late.
• Talk ratio and topic tracking: Analyzes who’s talking too much, who’s listening, and what key topics (like pricing or contract terms) are actually being discussed.
• Competitor and objection theme tracking: Surfaces trends in competitor mentions or objections across calls, helping sales and product teams stay proactive.
• Coaching scorecards: Lets sales managers give structured, targeted feedback based on real call performance, turning subjective coaching into a repeatable system.

Best for: Mid-market and enterprise sales teams handling large pipelines or high call volumes, especially where frontline managers are stretched thin and need data to coach effectively at scale.

💡If you already use ���ϳԹ���, you can instantly reinforce insights from Gong across other platforms. For instance, if Gong surfaces a common pricing objection, enablement teams can embed a quick one-liner rebuttal or cheat sheet directly into Salesforce opportunity views using ���ϳԹ���, helping reps course-correct while they sell.

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Notable alternatives:

• (ZoomInfo): Offers strong conversation intelligence features, though some users note heavier workflows compared to Gong.
• : Good lighter-weight option for real-time call analysis, particularly for smaller teams.
• : Excellent for automated meeting notes and broader cross-functional use, though less focused purely on sales calls.

Real-life quote: “Gong insights help us learn, train our reps, and — most importantly — provide a better service to our customers and prospects.�� Working with Gong gives me confidence that we will succeed.” - Paul Santarelli, Chief Sales Officer | PitchBook

3. Navattic: Buyer engagement

helps companies create interactive, click-through product demos—no engineers or custom building needed.��

Instead of requiring prospects to book a meeting just to see the product, Navattic allows them to watch a product demo first. This helps sales and marketing teams capture interest earlier, qualify buyers faster, and personalize follow-ups based on what the prospect actually explored.

For instance, if a prospect clicks on a Navattic interactive demo and spends the most time on a specific feature set, Navattic alerts reps about it. A rep can then follow up with a targeted case study about that feature set, making outreach smarter and way more effective.

Key features:

• No-code product tour builder: Build interactive product experiences without needing coding knowledge.
• Engagement analytics: Track how long prospects interact with demos, what steps they click on, and where they drop off.
• Demo templates by persona/use case: Quickly customize demos based on industry, role, or specific pain points, to increase relevance and engagement.
• CRM and marketing automation platform (MAP) integrations: Sync demo engagement data with your CRM or marketing platforms to trigger smarter workflows.
• Lead attribution from demo views: Connect demo activity back to lead records, helping teams understand which demo experiences drive pipeline.

Best for: SaaS, product-led growth (PLG), or consultative sales teams that want to scale buyer interest without scheduling more live demos or relying on heavy technical resources.

💡���ϳԹ��� makes it easier for reps to act on Navattic demo insights. Teams can embed follow-up strategies, demo personalization tips, and next-step guidance directly into Salesforce, so reps always know how to tailor their outreach based on what prospects actually explored.

Notable alternatives:

• : Supports backend sandbox environments, but requires technical knowledge.
• : Strong top-of-funnel tool for marketing teams.
• : For enterprise-level stakeholder collaboration and demo personalization for large buying groups.

Real-life quote: "Our Navattic demos have generated 1000s of high-intent leads that are entering our sales cycle already familiar with our product and key use cases.” - Insider

4. Second Nature: Peer learning and roleplay

is a sales training platform that uses AI avatars to simulate real buyer conversations. It gives reps a safe, structured way to practice objection handling, discovery, and messaging delivery.��

Instead of relying solely on expensive in-person role plays or inconsistent peer feedback, reps can practice anytime, get immediate scoring, and continuously improve their sales performance before going live with customers.

For example, before a major product launch, sales leadership could require reps to pass a mock conversation with an AI CFO inside Second Nature. The platform would automatically grade each rep’s tone, content, and clarity, and only those who meet certification standards can pitch the new messaging live. This ensures that reps are truly ready, not just "trained."

Key features:

• AI-based roleplay partners: Provide realistic buyer simulations 24/7, allowing reps to practice in a low-pressure, scalable environment.
• Pitch scoring and coaching feedback: Automatically grade reps based on tone, key messaging points, and conversation flow, giving immediate, actionable feedback.
• Customizable scenario libraries: Build and customize a wide range of scenarios, like discovery calls, objection handling, or negotiation practice, to match real-world situations.
• Manager review dashboards: Enable managers to review scores, track progress, and prioritize coaching based on actual practice data.
• LMS and CRM integrations: Sync certifications and practice results into learning systems or CRMs to keep rep records updated without extra administrative work.

Best for: Enablement teams supporting global sales reps, or companies that are launching new products, entering new markets, or onboarding at scale.

💡���ϳԹ��� reinforces what reps learn inside Second Nature by embedding objection handling tips, certified pitch templates, and key messaging directly into Gmail, Outreach, or wherever objection is happening. Once reps pass certification, ���ϳԹ��� keeps those talking points easily accessible during real conversations.

Notable alternatives:

• : Strong for video-based coaching and practice, but lacks AI-driven conversation simulations.
• : Great for asynchronous peer feedback and recording exercises, but doesn’t simulate live buyer interactions.
• : Includes basic practice exercises, but doesn’t offer realistic AI conversation simulations.

Real-life quote: “Prior to [working at] Zoom, I’ve never seen a program adopted and embraced as successfully as the Jenny.ai program, which Second Nature helped us build.” - Mike Fisher, Sales Enablement Manager | Zoom

5. Guru: Knowledge management

is an AI-powered platform that acts as a centralized, searchable brain for sales, support, and operations teams. Instead of pinging sales leaders or searching through old email threads, teams can quickly find verified, up-to-date answers right where they work, whether that’s in Chrome, Slack, Microsoft Teams, or elsewhere.��

Guru is especially powerful for managing evergreen information that reps and internal teams need to reference often, like pricing policies, escalation procedures, or competitive intelligence. So, if a rep forgets the exact steps needed to escalate a contract approval, they can use the Guru Slack bot to pull up the most current escalation SOP instantly.

Key features:

• Browser extension: Quickly access and search for knowledge directly from any web page.
• Slack and Microsoft Teams integrations: Retrieve verified knowledge through chat tools, which makes it easy to access answers without leaving conversations.
• Verification workflows: Regularly validate and update knowledge cards to ensure content stays accurate and trustworthy over time.
• Knowledge alerts: Push important updates or changes directly to relevant teams so nobody misses critical information.
• Usage tracking: Monitor which knowledge cards are being used most (or not at all).

Best for: Cross-functional teams that share a high volume of internal information, or organizations that need a structured, scalable solution for internal documentation across departments.

💡If you already use ���ϳԹ���, it complements Guru by delivering action-ready snippets, key process steps, and reinforcement exactly when and where reps need to act—bridging the gap between static information and real-time execution. For example, Guru might store the entire discounting policy, while ���ϳԹ��� shows the exact snippet or checklist when a rep selects a discount in Salesforce. If you're choosing between the two, focus on your biggest friction point: if reps struggle to find and act on information at the right time, ���ϳԹ��� is often the more immediate unlock.

Notable alternatives:

• : Highly flexible for documentation, but not built for fast, in-workflow enablement.
• : Extremely customizable, though it requires more manual setup and offers less structured governance for sales enablement needs.
• : Lightweight, Slack-first wiki that’s simple to set up, but can be limited for complex documentation needs.

Real-life quote: “Guru has completely changed how we onboard. It’s no longer about dumping information on new hires. Instead, we’ve created an environment where they can confidently search, find, and apply knowledge—just like they would in a real support scenario.”– Katharine Dooley, Customer Support Manager | HireVue

6. Scribe: Process documentation

is a documentation tool that automatically generates visual, step-by-step guides from screen recordings. Instead of manually writing out instructions or taking endless screenshots, teams can create polished process documentation in minutes, saving hours of time.

For example, a sales operations lead could record themselves updating a lead record in Salesforce. As they click through the workflow, Scribe automatically captures each step, adds screenshots, and generates a clean guide. That guide can then be linked inside a ���ϳԹ��� card, making it instantly accessible to the sales team right where they work.

Key features:

• Auto-capture workflows: Record a task once and automatically generate a step-by-step guide without any manual formatting.
• Screenshots and editable steps: Automatically includes screenshots with the ability to edit text, highlight clicks, and adjust instructions as needed.
• Chrome extension: Capture processes directly from your browser with a simple click, making it easy to document CRM workflows, support tools, and more.
• Shareable links or embeds: Instantly share guides via links or embed them inside wikis, emails, or enablement tools like ���ϳԹ���.
• Workspace permissions: Manage who can create, edit, and view guides to maintain control and governance over documentation.

Best for: Operations, enablement, and support teams that frequently need to document internal tools and systems for onboarding, training, handoffs, or change management.

💡Scribe captures the process once. ���ϳԹ��� ensures those processes are distributed contextually by surfacing critical workflows exactly where reps or employees need to apply them during their daily work.

Notable alternatives:

• : Offers similar auto-capture functionality but tends to lean more toward individual, consumer-focused use cases.
• : Great for recording videos but less efficient for creating structured, step-based written guides.
• : Highly flexible, but documentation in Notion requires manual formatting and is harder to standardize across fast-moving teams.

Real-life quote: “Since implementing Scribe’s SOP software, our team has been able to coordinate and document our processes with ease." - Zachary Lutterbie, Staff Business Analyst | Intuit

7. Clay: Prospect intelligence

is a prospecting and data enrichment platform that helps sales teams personalize outreach at scale without getting bogged down in manual research. Clay automatically pulls prospect data from over 50 sources (including LinkedIn, company news pages, and websites), detects key buying signals, and builds workflows that surface the right leads at the right time.

For example, SDRs can set up a workflow in Clay to find leads who recently changed roles. Clay enriches each profile with social media posts, job descriptions, and recent news, enabling the SDR to personalize outreach in just one click. Instead of researching every prospect manually, reps spend more time connecting and less time digging.

Key features:

• Multi-source enrichment: Automatically pulls and consolidates prospect data from over 50 different sources into a single view.
• Buying signal detection: Flags critical events like new hires, fundraising rounds, product launches, and other buying triggers, so reps can prioritize hot leads.
• Workflow logic: Automate lead filtering, enrichment, and scoring with flexible, no-code workflows tailored to your prospecting strategy.
• AI-assisted personalization: Generate dynamic, context-driven messaging suggestions based on enriched prospect data to speed up custom outreach.
• CRM and email integrations: Seamlessly push enriched leads and personalized messages into your CRM or sales engagement platforms for immediate action.

Best for: Outbound sales teams that need to balance high-volume outreach with high-context personalization.

💡Clay helps reps find the “who” and “why” behind outreach. ���ϳԹ��� steps in to guide the “how” by surfacing messaging frameworks, persona-specific playbooks, and tailored value props inside the CRM as reps move from lead identification to engagement.

Notable alternatives:

• : Strong for building prospect lists and running outbound campaigns.
• : A market leader for robust contact databases, though it’s less customizable.
• : Specializes in GDPR-compliant data enrichment, making it a strong choice for teams focused on European markets.

Real-life quote: “Clay saves us hours a week that we previously spent researching and vetting companies that applied to our startup program. Our auto-approval rate has jumped to ~40% with no manual work needed.” - Josh Kim, Head of Growth Programs | Notion 

8. Trumpet: Digital Sales Room (DSR)

helps sales teams manage complex, multi-stakeholder deals by creating interactive, branded spaces, called “pods,” where all sales materials, communication, and collaboration live in one place.��

Instead of sending decks, contracts, and resources over scattered email threads and hoping stakeholders keep up, reps can centralize everything in a pod, making it easier to keep momentum and visibility throughout the deal cycle.

For example, after hosting a demo, an Account Executive (AE) could send a Trumpet pod containing recap notes, custom pricing options, onboarding resources, and next steps. As new stakeholders join the deal, like legal or procurement, they can access everything inside the pod without needing another call or sifting through emails.

Key features:

• Custom-branded DSRs ("pods"): Create professional, fully branded spaces that keep all buyer-facing content organized and easily accessible.
• Mutual action plans: Build collaborative timelines and task lists that both the buyer and seller can track.
• Engagement tracking: Monitor who’s viewed which documents, how often, and when, giving reps visibility into buyer intent and activity.
• CRM, calendar, and video integrations: Connect Trumpet pods directly to your CRM, meeting tools, and video platforms for a smooth deal management experience.
• Internal and external commenting: Enable both internal teams and buyers to ask questions, leave feedback, and collaborate asynchronously within the pod itself.

Best for: Sales teams managing complex, multi-threaded deals involving multiple stakeholders, especially in mid-market or enterprise SaaS companies.

💡If you already have ���ϳԹ��� in your stack, you don’t need Trumpet. With every customer interaction, ���ϳԹ��� automatically creates a digital sales room that centralizes sales materials, like decks, articles, and one-pagers, as well as buying conversations. This eliminates the need for a separate DSR platform like Trumpet.

Notable alternatives:

• : Strong fit for companies looking for DSRs that work with CPQ (configure, price, quote) workflows.
• : Built for creating repeatable buyer journeys with clear templates and collaboration features.
• : Offers structured, easy-to-use collaboration spaces with a clean, intuitive UI.

Real-life quote: “Why hasn’t this been around until now?! A collaborative and centralised space for our reps and their stakeholders to close deals together, instead of the usual 30+ emails, it’s so much more pleasant for our buyers.” - Malvina El-Sayegh Director of Revenue Enablement | Oyster

Read: 28 Best Sales Intelligence Software Platforms

To choose the right sales enablement platform, start with friction

Before you choose a sales enablement tool, map where your reps are actually getting stuck. Are new hires overwhelmed during onboarding? Are reps constantly asking for content they should already have? Are managers repeating the same coaching advice every week?

To find those bottlenecks:

• Listen to reps: Sit in on calls, monitor Slack threads, or shadow onboarding. Look for repeated questions or confusion.
• Audit your tools: Check which content or learning modules go unused. Low engagement usually means high friction.
• Ask directly: Simple surveys like “What slows you down the most?” or “When do you wish you had help but didn’t?” can surface gold.
• Talk to managers: They’ll know what feedback they’re giving on repeat—and where the gaps are.
• Map the rep journey: Document what reps do from prospecting to close. Where do they pause, switch tools, or ask for help?

Once you’ve identified the bottlenecks, match each one to a tool that solves it in the flow of work. For example:

• If reps forget process steps mid-task, look for tools that surface guidance while they’re working.
• If coaching isn’t sticking, consider systems that reinforce learnings through repetition and in-context nudges.
• If content goes unused, prioritize platforms that deliver snippets inside the tools reps already live in.

You don’t need a bigger stack—you need tools that solve real problems. When each one delivers timely, targeted help (like ���ϳԹ��� does), enablement becomes something reps trust, not something they tune out.

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