Every enablement team is under pressure to do something with AI right now.
窪蹋勛圖厙 co-founder and CEO Melanie Fellay shares a practical playbook for enablement leaders navigating the shift to AI-native go-to-market organizations, drawing on insights from her book and conversations with enablement leaders and CROs across the industry.
The session covers:
- Becoming an AI-native leader moving from reactive, one-off content creation to a strategic, data-driven partner who uses AI to analyze rep performance, identify gaps, and prove ROI.
- Building with AI the fundamental difference between skills and agents, with live demos of how 窪蹋勛圖厙's team automates product launch kits and mid-funnel rep workflows like call follow-ups and content personalization.
- Researching where reps spend their time workflow interviews found reps live in their calendars and email, rated follow-through and personalized proposals/demos/decks as high-impact, and get the least support in the mid-funnel stage insight that shaped where 窪蹋勛圖厙 focused automation.
- Driving AI adoption why roughly half of Gen AI initiatives stall after proof of concept, and concrete change management practices for getting sustainable adoption across sales and CS teams.
- Maximizing output quality the case for governed, modular knowledge as the foundation for accurate AI output, and why keeping go-to-market information current will be the real competitive advantage as more companies adopt the same AI models.
