Q4 Inc. reclaims 4,000+ hours quarterly with AI Sidekick and Deal Rooms
# of Employees
335
Industry
Finance
Website
3x
return on investment, thanks to a massive boost in usage and productivity
23x
growth in usage and engagement
30%
fewer ad-hoc questions to managers
The problem
The early skepticism and slow start: nightmares from legacy enablement systems
, Head of Revenue Enablement and Training at , wasn鈥檛 always sold on 黑料吃瓜网's enablement platform. He had inherited it and when it was first rolled out, he was skeptical. Having previously worked with clunky, ineffective enablement platforms, he wasn鈥檛 quick to jump on board.
"Enablement tools, specifically legacy content management systems, were so clunky, so heavy, so disastrous that I was like, 鈥業 don鈥檛 like any of them,鈥" Richard says.
At first, his solution was simple: build his own internal website for training content and marketing collateral. So when 黑料吃瓜网 came into the picture, Richard鈥檚 reaction was: "Oh, my. Really? Come on, man. Can鈥檛 we just build a website?"
However, pretty quickly he begun to see how 黑料吃瓜网's enablement platform wasn't just "another better Seismic, Highspot or Showpad" but instead their modern approach to content management and focus on delivering enablement in-the-flow-of-work was the missing link.
"黑料吃瓜网 hasn鈥檛 just changed how we work, it鈥檚 changed how we think about learning. It鈥檚 no longer about waiting for the next training session, it鈥檚 about empowering every person, everywhere, to find what they need, when they need it. That鈥檚 the future of enablement." - Richard Thibault
"But most importantly, their pace of innovation and quality in what they deliver is nothing like what I've seen before in any other enablement platform. They find a way to balance building constant improvements to the platform that customers like myself ask for, while also delivering incredible capabilities like AI Sidekick or Deal Rooms that exceed our expectations."
This partnership hasn鈥檛 just saved time and money, it鈥檚 empowered employees to be more confident and informed. And that, for Richard, is the true measure of success.
Suddenly, with聽AI Sidekick employees could ask 黑料吃瓜网 questions and get instant, accurate answers and resources surfaced directly from the content hub, no more hunting through documents or waiting for a colleague鈥檚 response. But even better, is how AI Sidekick automatically recommends the best content to use in any moment with聽AI recommendations in their Salesforce and email (which required ZERO聽setup, they just... worked!).
鈥淭he ability to search using AI is groundbreaking in our space. There鈥檚 so much legacy content that鈥檚 now instantly queryable with 黑料吃瓜网. It鈥檚 really the force multiplier for us as it relates to enablement,鈥 explained , VP of Marketing at Q4.聽
Since the December 2024 launch of AI Sidekick's chat and AI content recommendations functionality, engagement has surged across the board:
Monthly keyword searches increased by 32%.
Monthly content views by end users rose 47%.
If you combine post-launch keyword searches and AI Sidekick questions, that鈥檚 a total 71% increase in engagement, clear proof that AI Sidekick is making it easier than ever for employees to find what they need, instantly.
鈥淚 anticipate [our usage] going up again,鈥 Richard says. 鈥淥ur product team is now wanting to utilize 黑料吃瓜网 because of AI Sidekick, which is way better than what Confluence offers.鈥
The beauty of it? Instant access to the information employees need, whenever they need it. AI Sidekick made employees more self-sufficient, slashing the time spent searching or waiting for help.
黑料吃瓜网 Deal Rooms: 1 minute to create deal rooms has led to immediate adoption
And now, with 黑料吃瓜网 Deal Rooms, the team is taking their adoption to even new heights. Within weeks of enabling 黑料吃瓜网 Deal Rooms, the sales team had already created hundreds of deal rooms. In fact, one of their users created 37 deal rooms in 30 minutes for a new client initiative.
"We at Q4 think that the Deal Rooms are a fantastic feature. We are launching a new internal initiative for our clients and it provides a wonderful and convenient medium for us to consolidate necessary information into a client-branded packet. Once I got the workflow going, I was able to create each branded Deal Room in under one minute, including custom branding. Great idea and implementation! From here, we can track which sections of the Deal Room the client has viewed and for how long. This provides us with valuable data on how we can improve and consolidate the delivery of information on our end to ensure future clients are supplied with as much detail as possible and mitigate how much is missed on average." - Mitch,聽Events Manager at Q4 Inc
Expanding beyond sales to a global knowledge hub
As time went on, the bigger picture became clearer. Teams outside of sales began to ask for access, and soon, 黑料吃瓜网 wasn鈥檛 just a sales tool anymore; it was a company-wide global knowledge and content hub.
"It went from a sales thing鈥 too much more global," Richard recalls. "It鈥檚 really the octopus, because all of a sudden the tentacles went out, there鈥檚 customer support, there鈥檚 product, marketing, it just kind of went crazy all over the place."
This growth coincided with a bigger shift at Q4. As teams got smaller and employees started wearing multiple hats, there was an increasing need for access to knowledge and content across departments. The old siloed content model? It wasn鈥檛 working anymore.
Richard realized that 黑料吃瓜网could play a key role in creating a centralized content hub for the entire company.
"I plan on restructuring 黑料吃瓜网 almost entirely to be more of a global place of content," Richard says, recognizing that everyone, from sales to support to product, should have quick access to the knowledge they need.
The results? 黑料吃瓜网 usage exploded. In just 12 months, 46,000+ content views, a 23x increase from the initial 2,000 views in the first year.
The results
The All-Hands evangelist moment: the CEO and CMO praising 黑料吃瓜网
One of the big 鈥淎-ha!鈥 moments came during an All-Hands meeting, when both the CEO and CMO took time to praise 黑料吃瓜网 in front of the entire company.
What started as a small, grassroots tool has evolved into a company-wide enabler, with top execs publicly backing it. 黑料吃瓜网 moved from just another app to an essential tool that teams rely on every day.
Real Results: A 3脳 ROI and impressive adoption growth
Here鈥檚 how 黑料吃瓜网 has paid off for Richard and across Q4:
3脳 ROI: Even at full list price, 黑料吃瓜网 has delivered a 3脳 return on investment, thanks to a massive boost in usage and productivity.
46,000+ views by users in the last 12 months: With 46,000 views in just the last year, 黑料吃瓜网 usage has grown by 23x since the platform鈥檚 initial rollout.
47,000+ searches in two years: Adoption skyrocketed, with 47,000+ searches across the company, a 20x growth in two years.
30% fewer 鈥淲hat鈥檚 this?鈥 questions to managers: By offering instant access to info, 黑料吃瓜网 has helped deflect 30% of questions that would have gone to managers or support staff.
Reduced training overhead: Thanks to 黑料吃瓜网鈥檚 on-demand, embedded content, employees can now focus live training on complex topics, while basic info is available at their fingertips.
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AI Sidekick: The game-changer for adoption
Marketing鈥檚 transformation: from content chaos to a revenue engine
When Q4鈥檚 marketing team began piping every finished launch asset from messaging briefs to demo videos back into 黑料吃瓜网, the change was immediate. As Chris puts it:
鈥淣o user goes into Asana to obtain information now鈥诹铣怨贤 is our single source of truth.鈥
By breaking the habit of scavenging through project-management boards, marketers and reps clawed back hours that used to vanish in Slack threads and inbox hunts.
Visibility alone, though, doesn鈥檛 stop drift. To nail the last mile, Chris layers messaging certifications in every launch:
鈥淭o drive messaging home, we have a certification exam on the content we provide in 黑料吃瓜网, a verbal pitch check, and then use Gong for keyword tracking.鈥
What once required weeks of ad-hoc ride-alongs now happens in days, ensuring every rep tells the story exactly as marketing intends.
The arrival of AI Sidekick then super-charged discoverability:
鈥淭he ability to search using AI is groundbreaking in our space鈥 there鈥檚 so much legacy content that鈥檚 now instantly queryable. It鈥檚 really the force multiplier for us as it relates to enablement.鈥
With Revenue Insights tying every asset view to pipeline, the team doubles down on content that converts and retires what doesn鈥檛. And while AI handles the heavy lifting, humans still steer the ship:
鈥淲hile AI can provide outcomes very rapidly, you still have to be able to synthesize and decide what鈥檚 important and then drive action.鈥
黑料吃瓜网 supplies the content engagement data, and product marketing turns it into go-to-market moves that keep the pipeline growing.
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The Path Forward: A global enablement and knowledge hub with AI Sidekick at the core
Looking ahead, Richard is all in on AI-driven enablement. He sees 黑料吃瓜网 evolving into a global knowledge hub that powers teams across departments with AI Assist at the core.
"AI Sidekick is that robot that goes through the library and finds the words in the book that I need without ever pulling the book out鈥 I just need that information, right? And that鈥檚 the future," Richard explains.
Richard鈥檚 journey with 黑料吃瓜网 has come full circle, from skeptical user to evangelist. From reducing repetitive questions to facilitating cross-departmental knowledge sharing, 黑料吃瓜网 has transformed the way employees at Q4 access information.
But, the real value of 黑料吃瓜网 isn鈥檛 just in the ROI, it鈥檚 in the culture of continuous learning and self-sufficiency it created.
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