Q4 Inc. reclaims 4,000+ hours quarterly & 3× ROI with AI Sidekick and Deal Rooms
# of Employees
335
Industry
Finance
Website
3x
return on investment, thanks to a massive boost in usage and productivity
23x
growth in usage and engagement
30%
fewer ad-hoc questions to managers
The problem
The early skepticism and slow start: nightmares from legacy enablement systems
, Head of Revenue Enablement and Training at , wasn’t always sold on ϳԹ's enablement platform. He had inherited it and when it was first rolled out, he was skeptical. Having previously worked with clunky, ineffective enablement platforms, he wasn’t quick to jump on board.
"Enablement tools, specifically legacy content management systems, were so clunky, so heavy, so disastrous that I was like, ‘I don’t like any of them,’" Richard says.
At first, his solution was simple: build his own internal website for training content and marketing collateral. So when ϳԹ came into the picture, Richard’s reaction was: "Oh, my. Really? Come on, man. Can’t we just build a website?"
However, pretty quickly he begun to see how ϳԹ's enablement platform wasn't just "another better Seismic, Highspot or Showpad" but instead their modern approach to content management and focus on delivering enablement in-the-flow-of-work was the missing link.
"ϳԹ hasn’t just changed how we work, it’s changed how we think about learning. It’s no longer about waiting for the next training session, it’s about empowering every person, everywhere, to find what they need, when they need it. That’s the future of enablement." Richart Thibault.
"But most importantly, their pace of innovation and quality in what they deliver is nothing like what I've seen before in any other enablement platform. They find a way to balance building constant improvements to the platform that customers like myself ask for, while also delivering incredible capabilities like AI Sidekick or Deal Rooms that exceed our expectations."
This partnership hasn’t just saved time and money, it’s empowered employees to be more confident and informed. And that, for Richard, is the true measure of success.
Suddenly, with AI Sidekick employees could ask ϳԹ questions and get instant, accurate answers and resources surfaced directly from the content hub, no more hunting through documents or waiting for a colleague’s response. But even better, is how AI Sidekick automatically recommends the best content to use in any moment with AI recommendations in their Salesforce and email (which required ZERO setup, they just... worked!).
“The ability to search using AI is groundbreaking in our space. There’s so much legacy content that’s now instantly queryable with ϳԹ. It’s really the force multiplier for us as it relates to enablement,” explained , VP of Marketing at Q4.
Since the December 2024 launch of AI Sidekick's chat and AI content recommendations functionality, engagement has surged across the board:
Monthly keyword searches increased by 32%.
Monthly content views by end users rose 47%.
If you combine post-launch keyword searches and AI Sidekick questions, that’s a total 71% increase in engagement, clear proof that AI Sidekick is making it easier than ever for employees to find what they need, instantly.
“I anticipate [our usage] going up again,” Richard says. “Our product team is now wanting to utilize ϳԹ because of AI Sidekick, which is way better than what Confluence offers.”
The beauty of it? Instant access to the information employees need, whenever they need it. AI Sidekick made employees more self-sufficient, slashing the time spent searching or waiting for help.
ϳԹ Deal Rooms: 1 minute to create deal rooms has led to immediate adoption
And now, with ϳԹ Deal Rooms, the team is taking their adoption to even new heights. Within weeks of enabling ϳԹ Deal Rooms, the sales team had already created hundreds of deal rooms. In fact, one of their users created 37 deal rooms in 30 minutes for a new client initiative.
"We at Q4 think that the Deal Rooms are a fantastic feature. We are launching a new internal initiative for our clients and it provides a wonderful and convenient medium for us to consolidate necessary information into a client-branded packet. Once I got the workflow going, I was able to create each branded Deal Room in under one minute, including custom branding. Great idea and implementation! From here, we can track which sections of the Deal Room the client has viewed and for how long. This provides us with valuable data on how we can improve and consolidate the delivery of information on our end to ensure future clients are supplied with as much detail as possible and mitigate how much is missed on average." - Mitch, Events Manager at Q4 Inc
Expanding beyond sales to a global knowledge hub
As time went on, the bigger picture became clearer. Teams outside of sales began to ask for access, and soon, ϳԹ wasn’t just a sales tool anymore; it was a company-wide global knowledge and content hub.
"It went from a sales thing… too much more global," Richard recalls. "It’s really the octopus, because all of a sudden the tentacles went out, there’s customer support, there’s product, marketing, it just kind of went crazy all over the place."
This growth coincided with a bigger shift at Q4. As teams got smaller and employees started wearing multiple hats, there was an increasing need for access to knowledge and content across departments. The old siloed content model? It wasn’t working anymore.
Richard realized that ϳԹcould play a key role in creating a centralized content hub for the entire company.
"I plan on restructuring ϳԹ almost entirely to be more of a global place of content," Richard says, recognizing that everyone, from sales to support to product, should have quick access to the knowledge they need.
The results? ϳԹ usage exploded. In just 12 months, 46,000+ content views, a 23x increase from the initial 2,000 views in the first year.
The results
The All-Hands evangelist moment: the CEO and CMO praising ϳԹ
One of the big “A-ha!” moments came during an All-Hands meeting, when both the CEO and CMO took time to praise ϳԹ in front of the entire company.
What started as a small, grassroots tool has evolved into a company-wide enabler, with top execs publicly backing it. ϳԹ moved from just another app to an essential tool that teams rely on every day.
Real Results: A 3× ROI and impressive adoption growth
Here’s how ϳԹ has paid off for Richard and across Q4:
3× ROI: Even at full list price, ϳԹ has delivered a 3× return on investment, thanks to a massive boost in usage and productivity.
46,000+ views by users in the last 12 months: With 46,000 views in just the last year, ϳԹ usage has grown by 23x since the platform’s initial rollout.
47,000+ searches in two years: Adoption skyrocketed, with 47,000+ searches across the company, a 20x growth in two years.
30% fewer “What’s this?” questions to managers: By offering instant access to info, ϳԹ has helped deflect 30% of questions that would have gone to managers or support staff.
Reduced training overhead: Thanks to ϳԹ’s on-demand, embedded content, employees can now focus live training on complex topics, while basic info is available at their fingertips.
AI Sidekick: The game-changer for adoption
Marketing’s transformation: from content chaos to a revenue engine
When Q4’s marketing team began piping every finished launch asset from messaging briefs to demo videos back into ϳԹ, the change was immediate. As Chris puts it:
“No user goes into Asana to obtain information now…ϳԹ is our single source of truth.”
By breaking the habit of scavenging through project-management boards, marketers and reps clawed back hours that used to vanish in Slack threads and inbox hunts.
Visibility alone, though, doesn’t stop drift. To nail the last mile, Chris layers messaging certifications in every launch:
“To drive messaging home, we have a certification exam on the content we provide in ϳԹ, a verbal pitch check, and then use Gong for keyword tracking.”
What once required weeks of ad-hoc ride-alongs now happens in days, ensuring every rep tells the story exactly as marketing intends.
The arrival of AI Sidekick then super-charged discoverability:
“The ability to search using AI is groundbreaking in our space… there’s so much legacy content that’s now instantly queryable. It’s really the force multiplier for us as it relates to enablement.”
With Revenue Insights tying every asset view to pipeline, the team doubles down on content that converts and retires what doesn’t. And while AI handles the heavy lifting, humans still steer the ship:
“While AI can provide outcomes very rapidly, you still have to be able to synthesize and decide what’s important and then drive action.”
ϳԹ supplies the content engagement data, and product marketing turns it into go-to-market moves that keep the pipeline growing.
The Path Forward: A global enablement and knowledge hub with AI Sidekick at the core
Looking ahead, Richard is all in on AI-driven enablement. He sees ϳԹ evolving into a global knowledge hub that powers teams across departments with AI Assist at the core.
"AI Sidekick is that robot that goes through the library and finds the words in the book that I need without ever pulling the book out… I just need that information, right? And that’s the future," Richard explains.
Richard’s journey with ϳԹ has come full circle, from skeptical user to evangelist. From reducing repetitive questions to facilitating cross-departmental knowledge sharing, ϳԹ has transformed the way employees at Q4 access information.
But, the real value of ϳԹ isn’t just in the ROI, it’s in the culture of continuous learning and self-sufficiency it created.
AI-powered enablement that works where your reps work
Instantly empower your reps with everything they need to succeed, at their fingertips, the moment they need it.
