ºÚÁϳԹÏÍø

ºÚÁϳԹÏÍø Appoints Veteran Marketing Leader Ian Lowe as Chief Marketing Officer to Ignite the Next Chapter of AI-Driven Revenue Enablement

By
Elle Morgan
October 29, 2025
Published:
October 29, 2025
Updated:

DENVER, October 29, 2025 () - , the modern AI revenue enablement platform, today announced the appointment of as its Chief Marketing Officer. This strategic hire marks a key milestone as the company enters its next phase of growth, evolving into a unified, agentic revenue acceleration system that connects deal insights, contextual coaching, and automated workflows within a single interoperable knowledge layer.

"This is an incredibly exciting time in our market," said Melanie Fellay, CEO and founder of ºÚÁϳԹÏÍø. "AI is reshaping how revenue teams execute, learn, and drive growth as product cycles and competition are spiking across all markets. Ian brings a rare combination of strategic clarity and operational depth that will power ºÚÁϳԹÏÍø's vision of unified, agentic revenue team acceleration while building the marketing engine to drive our next phase of hyper growth. His proven ability to scale marketing engines will help us bring ºÚÁϳԹÏÍø's transformational approach to an industry in desperate need of effective solutions."

He has more than 25 years of experience driving growth for leading SaaS companies at the intersection of revenue and technology, including Sitecore, Crownpeak, and, most recently, at Level Access, where he led a global, multibrand marketing team to over $100 million in ARR.

He's also witnessed the pain that drove many of those companies to ºÚÁϳԹÏÍø: costly enablement systems that fail to deliver meaningful revenue impact with low adoption, siloed content disconnected from daily workflows, and sales teams left chasing clarity instead of closing deals.

"The pace of change, product releases, and competitive pressure are all intensifying at an unprecedented speed due to AI disruption, and most go-to-market teams aren't ready to win in this environment," said Lowe. "ºÚÁϳԹÏÍø stood out because of its architecture. It's not another static repository or disconnected system, but a dynamic, intelligent platform built to anticipate a seller's needs and act in the flow of work. After seeing the technology firsthand, I was even more inspired by the clarity and conviction of the vision that Melanie and the board shared with me. Success in today's SaaS landscape demands bold thinking, disciplined execution, and a relentless focus on customer value - and ºÚÁϳԹÏÍø has all three."

According to the , nearly 80% of organizations lack a just-in-time enablement platform, despite 60% citing content decay and low adoption as reasons they're abandoning legacy tools. With AI accelerating change faster than sellers can absorb, revenue teams are demanding a new model that unifies intelligence, coaching, and automation directly in the flow of work.

As companies navigate AI, ºÚÁϳԹÏÍø is defining what comes next: a world where every seller, action, and conversation is intelligently connected and every enablement moment drives measurable growth.

Learn how you can enter the future of enablement today.

FAQs

Who is Ian Lowe, and what is his new role at ºÚÁϳԹÏÍø?

Ian Lowe has been appointed Chief Marketing Officer at ºÚÁϳԹÏÍø, an AI-powered revenue enablement platform. He brings over 25 years of SaaS marketing and revenue leadership experience, including executive roles at Sitecore, Crownpeak, and Level Access, where he led a global marketing organization that surpassed $100 million in annual recurring revenue (ARR). At ºÚÁϳԹÏÍø, Lowe will build the company’s marketing engine and help scale its unified platform that connects deal insights, contextual coaching, and automation in the flow of work.

Why did ºÚÁϳԹÏÍø appoint Ian Lowe as Chief Marketing Officer?

ºÚÁϳԹÏÍø appointed Ian Lowe to accelerate its next phase of AI-driven growth and strengthen its position as a leader in revenue enablement. As demand for just-in-time enablement continues to rise, Lowe’s experience building high-performance marketing engines will help expand ºÚÁϳԹÏ꿉۪s reach, unify its messaging, and advance its mission to deliver enablement that adapts as fast as the market changes.

What makes ºÚÁϳԹÏÍø different from traditional enablement or training platforms?

Unlike static knowledge bases or disconnected training tools, ºÚÁϳԹÏÍø uses AI to deliver personalized guidance, content, and coaching directly in the flow of work. The platform unifies intelligence, automation, and revenue insights, ensuring every seller, action, and conversation is connected and measurable. This just-in-time enablement approach helps revenue teams adapt faster, reduce content decay, and improve adoption — turning enablement into a measurable driver of growth.

Still have questions? Let's chat!

About the author

Elle Morgan
Director, Content & Communications
Elle is a boy momma 2x, brand builder, storyteller, growth hacker, and marketing leader with 12+ years of experience scaling SaaS B2B organizations.

Just-in-time: The Future of Enablement in a World of AI

The future of enablement is being written now. Claim your free hard copy to learn how you can be a part of it.