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Selling goes beyond being able to engage prospects or customers. The success of your sales team (and ultimately your business) depends on salespeople having the technical knowledge and skills required to successfully implement your defined sales enablement strategy.
That's where sales enablement training comes in. This comprehensive approach equips your sales reps with the tools, skills, and processes they need to effectively engage with prospects, close deals, and drive . But with so many training options available, how do you ensure you're investing in the right programs for your team?
This article contains everything you need to know about sales enablement training and certification, as well as a list of the best training programs.
What is Sales Enablement?
To keep moving prospects down the pipeline, sales reps need resources like sales content, CRM tools, training, and more. Sales enablement is the structured process you put in place to equip your sales team with everything they need to meet quota expectations and close deals faster. It’s about ensuring those resources are relevant, easily accessible, and impactful in real-time scenarios.
Sales enablement is important. It helps you enable revenue by directing 100% of sales reps' focus to selling, helping marketing understand what sales assets are important, tracking performance metrics, and using insights to make data-driven decisions.
What is Sales Enablement Training?
Sales enablement training is an enablement strategy that focuses specifically on improving the skills of salespeople within your organization through sales coaching, training workshops, and an effective sales tech stack. , effective sales enablement training can raise win rates by up to 29%.
Effective sales enablement training leverages a combination of in-person learning, workflow tools, digital materials, and virtual instructions to provide the theoretical and hands-on practical knowledge that sales reps need.
Sales Enablement Training Example
Let’s say you’re trying to implement a new software like ZoomInfo to help your sales reps work faster, but they are having trouble understanding the platform or simply don’t want to adopt it because of the learning curve required. You could set up an in-person workshop or virtual session showing them how to navigate ZoomInfo using this basic training guide designed by ϳԹ.
ϳԹ also has intuitive features that keep your reps engaged throughout the learning session. With features like Speks for creating bite-sized lessons in seconds and Knowledge Checks to quickly assess knowledge retention, it's easy to set up sales enablement training. You can also embed lessons in their workflow so reps can learn without disrupting productivity.
Then, you can have a session where you ask them to do a task with and without using ZoomInfo. This way they can apply what they’ve learned and also see how the platform optimizes their processes and helps them work faster.
11 Best Sales Enablement Training and Certifications
Ready to optimize your team’s sales enablement efforts? Here are sales enablement training and certifications that will enable your sales reps to sell better:
1. Scaling Sales Course by ϳԹ
Scaling Sales Course by ϳԹ is an impactful 7-hour course for RevOps and sales enablement professionals. It is designed based on the accumulated experience of over a dozen contributors and seven industry experts who have handled enablement and Revops for renowned companies.
This free course is great for intermediate salespeople who want to learn how to design sales playbooks, create effective onboarding flows, manage change in processes, select and effectively use the best sales tech stack, build capacity growth models, and train and retain sales reps.
In addition to the course, ϳԹ offers a comprehensive collection of playbooks, content templates, and guides on sales processes, CRM usage, sales content management, sales prospecting, and how to use technical tools like ZoomInfo, LinkedIn Sales Navigator, and Salesforce Lightning. With these templates, you can enable your sales reps in minutes with best practices to sell better.
Upon course completion, learners receive a free certificate to validate their newly earned expertise in scaling sales operations.
Delivery method: ԱԱ
Duration: 7 hours stretch or over 3 weeks
Pricing: Free
2. Sales Enablement Training by Hubspot Academy
The course curriculum offers a lead qualification framework, a strategy for building a sales , and how to facilitate collaboration meetings that drive performance and accountability. It is suitable for individuals who want to enhance their sales enablement knowledge, small business owners looking to drive business growth through the best sales strategies, and marketers and salespeople interested in collaboration.
Delivery method: Self-paced online course
Duration: 7:15 hours
Pricing: Free
3. Corporate Sales Training by Learners Point Academy
program is designed for salespeople who want to learn how to manage client relationships. It covers sales processes, effective communication techniques, and strategies like persuasive communication, understanding market trends, prioritizing tasks, and collaborating with other teams.
The course offers practical and hands-on learning of theoretical concepts that show sales reps how to identify, target, and close deals with prospects.
Delivery method: Online, Classroom, or Onsite
Duration: 24 hours
Pricing: Not specified
4. Sales Enablement Professional by Sales Enablement Pro
is for entry-level and experienced sales practitioners to learn key aspects of sales enablement through six courses, including collaborative relationships, adult learning, enablement charter, project management, sales personas, and the sales landscape.
Sales professionals will learn to drive business goals with sales readiness tools, nurture relationships with other professionals, define key enablement objectives, and navigate an increasingly complex sales landscape.
Delivery method: Self-paced online course
Duration: 120 hours
Pricing: $275
5. Sales Management Training by ASLAN
The is a catalyst workshop for front-line sales leaders. It is divided into three modules: lead, manage, and coach, curated to enable sales leaders to understand driving lasting behavior in sales reps through effective leadership. Sales leaders will learn how to motivate team members, develop clear work processes, and encourage professional development among team members.
Delivery method: Onsite and virtual
Duration: Not specified
Pricing: Not specified
6. Sales Enablement Certified by Product Marketing Alliance
provides sales enablement training for product marketing managers, marketing managers, and sales professionals. The course first introduces sales enablement and how to start or rework a sales strategy and communicate it effectively to key stakeholders. Then, learners will be shown how to build their sales asset library, use enablement tools when building sales enablement processes, and how to launch their strategy officially. Learners will have access to written lessons and coursework covering real-life case studies and practical activities.
Delivery method: On-demand online courses
Duration: 4+ hours
Pricing: $500
7. Sandler Sales Foundation Program by Sandler Training
Sandler Training has the , an introductory sales course that gives an overview of the Sandler seven-step selling system. Learners can adopt this sales methodology and use it to establish a sales process and language within their team.
The course details external skills like gathering information about prospects and engaging them in productive conversations, and internal skills like developing behaviors that help sellers.
Delivery method: In-person training
Duration: Not specified
Pricing: Not specified
8. Sales Negotiation Training by RAIN Group
by RAIN Group aims to improve sales professionals' negotiation skills, enabling them to close deals at higher margins. The training is designed for individuals and small teams that want to learn the fundamentals of sales negotiation, including common mistakes to avoid, buyer bargaining tactics, and a negotiation framework.
At the end of the program, learners would grasp 16 buyer manipulation tactics and how to handle them.
Delivery method: Self-paced online courses
Duration: 3 months
Pricing: $199/month
9. Sales Assembly Membership
is built specifically for B2B revenue professionals. The membership-based training program gives learners access to year-round live-learning professional development and a community to collaborate with peers.
Sales assembly membership offers personalized skill training through customizable learning formats and forums where learners access ongoing support.
Delivery method: Live training